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Authors \ Ruth Brown
Understanding the Nuts and Bolts of Affiliate Marketing Category: Affiliate Marketing Programs
Affiliate marketing is basically an extension of the traditional marketing promotion technique adapted to the Internet’s virtual marketplace where businesses sell products and services online to clients. To date, one of the most successful and effective affiliate marketing programs is the one employed by Amazon – their affiliate program has generated a great source of revenue for the company and their affiliates.In an affiliate marketing program, a merchant (or company) grants permission to sub-merchants (affiliates) to promote their products or services; in return the affiliate gets a percentage of each sale generated through their efforts (the website links).
Why Merchants Encourage Affiliate Marketing Programs Category: Affiliate Marketing Programs
More and more merchants, big and small, are introducing their own versions of affiliate marketing programs in e-commerce community every day simply because it allows them to earn more!One of the biggest appeals of affiliate marketing for merchants is the savings they gain since they no longer have to carry out their own online advertising and promotion. The savings incurred by merchants who have gained a well-established presence and success in the affiliate marketing program is such that some of them barely conduct any promotional activity to generate of more sales.
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